St Botanica launches ad campaign starring Kareena Kapoor Khan
DTC haircare brand St Botanica launched its first-ever national television campaign (TVC) with the message #StBotanicaGlamHair. The campaign features newly appointed brand ambassador - Kareena Kapoor Khan.
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Hyderabad: DTC haircare brand St Botanica launched its first-ever national television campaign (TVC) with the message #StBotanicaGlamHair. The campaign features newly appointed brand ambassador - Kareena Kapoor Khan. Over the years, the brand has created a range of premium hair care products and has established a unique positioning with the use of bioactives. Sukhleen Aneja, CEO (beauty & FMCG brands), The Good Glamm Group, says: "With St Botanica, we are introducing the power of highly efficacious exotic natural ingredients in toxin free paraben free formulations. We are bringing in the power of Moroccan Argan in our range of shampoos and conditioners. Moroccan argan is a rich source of Omega 3 and 6. It deeply nourishes your hair so that you can enjoy styling, spraying blow drying without any fear of damage."
The campaign highlights the many kinds of wear and tear that your hair goes through on a daily basis. The film features their iconic Moroccan Argan Shampoo that's a core favourite from the Moroccan Argan range of hair products.
